LAARS
& RAFA

Creative Duo @Almap BBDO


Flying Guardians
Rock DNA
Só Batata, Óleo e Sal
Pullman Histórias
Elden Fake News
Dedos de Cheetos



About

Victor Laars Portfolio
Rafa Reis Portfolio
Laars e Rafa Portfolio
Rafa e Laars Portfolio

SÓ BATATA,
ÓLEO & SAL

by Lay's
 Lay's Classic is the most straightforward recipe you can find on the market: just potatoes, oil and salt. We could have hired million dollar celebrity cameos to tell you this, but used our natural ingredients instead.

For the task of explaining such a simple recipe we brought in some of our very own farmers. They might not be the best on camera, but sure know everything about growing the perfect potatoes.

No farmers were harmed during this campaign. We treated them just like they treat your potatoes. Effie LATAM
Silver  - Single-Market '24
Effie Brasil
Silver  - Snacks & Desserts '24

Globo Profissionais do Ano
Finalist - 30" National Film '24











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