LAARS
& RAFA

Creative Duo @Almap BBDO


Flying Guardians
Rock DNA
Só Batata, Óleo e Sal
Pullman Histórias
Elden Fake News
Dedos de Cheetos



About

Victor Laars Portfolio
Rafa Reis Portfolio
Laars e Rafa Portfolio
Rafa e Laars Portfolio

ELDEN FAKE NEWS

by Budapest Business Journal
 One of the biggest launches in gaming and now a culture-influencing classic, Elden Ring allows players to leave messages to others. But people might not have the best intentions and sometimes lead you straight to your death.

We jumped aboard the hype train to speak about a very well-known problem in society: fake news. Budapest Business Journal invited streamers to find and correct false information in-game to remember everyone of their impact in the real outside world. ADC
Merit - Design for Good '23
Shortlist - Branded Content '23
Shortlist - Direct '23
Shortlist - Gaming '23

Cresta Awards
Bronze - Social Impact '23
Shortlist - Media Magic '23

Golden Drum
Silver - Creative Use of Media '23

Epica Awards
Shortlist - Media '23
Shortlist - Social Networks '23

Ad Stars
Finalist - Data Insights '23
3x Finalist - Social & Influencer '23
Finalist - Diverse Insights '23
Finalist - SDGs '23
Finalist - PIVOT '23
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