LAARS
& RAFA

Creative Duo @Almap BBDO


Flying Guardians
Rock DNA
Só Batata, Óleo e Sal
Pullman Histórias
Elden Fake News
Dedos de Cheetos



About

Victor Laars Portfolio
Rafa Reis Portfolio
Laars e Rafa Portfolio
Rafa e Laars Portfolio

ABOUT

We're Victor Laars and Rafa Reis, a creative duo currently working at Almap BBDO. Forged in the smoldering fire of Rio de Janeiro and battle-tested in the corporate São Paulo, we started writing our story together back in 2020. Mind you, we actually disliked each other when we met. That hasn't changed, we're just really professional about it.

We're both very passionate about music and sports but the essence of our bond is hating a lot of the same things. Laars played competitive basketball for most of his life and Rafa used to sing in a band. You can find glimpses of those experiences everywhere from our work to our personalities.

Also, if you'd ever find us standing on top of each other you'd be looking at a 3,85m behemoth. Have fun guessing our heights with that information in mind.

Our cheerful nature mixed with the passion for smart ideas and stupid films has given us the opportunity to work on projects we could only ever dream of alongside a lot of very talented people. Here's to the next ones.

LAARS

victor laars portfolio Art Director, 27y    /     LinkedIn    /    Instragram   /     victorlaars85@gmail.com

Almap BBDO, Tech & Soul, BETC SP, Wunderman Thompson Tokyo

RAFA

rafa reis portfolio Copywriter, 28y    /     LinkedIn    /    Instragram    /    reisrrafa@gmail.com

Almap BBDO, Tech & Soul, Heads SP, Ampfy SP

AWARDS &
RECOGNITIONS

Members of the Effie LATAM's Agency of the Year '24

Cannes Lions
Bronze - Rock DNA - Audio & Radio '24
Bronze - Flying Guardians - Brand Experience '24
Shortlist - Flying Guardians - Brand Experience '24
2x Shortlist - Flying Guardians - Direct '24
Shortlist - Flying Guardians - Sustainable Development Goals '24
2x Shortlist - Flying Guardians - Entertainment for Gaming '24

ADC
Merit - Elden Fake News - Design for Good '23
Shortlist - Elden Fake News - Branded Content '23
Shortlist - Elden Fake News - Direct '23
Shortlist - Elden Fake News - Gaming '23

Effie LATAM
Silver - Só Batata, Óleo e Sal - Single-Market '24

Effie Brasil
Silver - Só Batata, Óleo e Sal - Snacks & Desserts '24

Globo Profissionais do Ano
Finalist - Só Batata, Óleo e Sal - 30" National Film '24

El Ojo de  Iberoamerica
Gold - Rock DNA - Radio & Audio '24
Gold - Rock DNA - Creative Data '24
Gold - Flying Guardians - Direct '24
Bronze - Rock DNA - Digital & Social '24
Bronze - Flying Guardians - Brand Experience '24
Shortlist - Rock DNA - Best Idea in Brazil '24
Shortlist - Rock DNA - Brand Experience '24

Clube de Criaçâo (Brazilian Creative Club)
Gold - Rock DNA - Radio '24
Gold - Rock DNA - Digital '24
Silver - Rock DNA - Digital '24
Bronze - Rock DNA - Digital '24
Bronze - Rock DNA - Media Outlets '24
Merit - Rock DNA - Branded Content '24
Merit - Flying Guardians - Games '24
Shortlist - Flying Guardians - Promo & Direct '24
Shortlist - Flying Guardians - Branded Content '24
2x Shortlist - Flying Guardians - Digital '24
Shortlist - Flying Guardians - Media '24

Cresta Awards
Bronze - Elden Fake News - Social Impact '23
Shortlist - Elden Fake News - Media Magic '23

Golden Drum
Silver - Elden Fake News - Creative Use of Media '23

Epica Awards
Shortlist - Elden Fake News - Media '23
Shortlist - Elden Fake News - Social Networks '23

Ad Stars
Finalist - Elden Fake News - Data Insights '23
3x Finalist - Elden Fake News - Social & Influencer '23
Finalist - Elden Fake News - Diverse Insights '23
Finalist - Elden Fake News -SDGs '23
Finalist - Elden Fake News - PIVOT '23

STUDENT
AWARDS


ADC '21
Merit - 365 Days of Sports - Experiential Design

Clio Awards '20
Gold - Ney’s Thrift Store - Experience/Activation
Bronze - Gnarly Tricks for Under the Sheets - Design
Shortlist - Clown Refund - Innovation
Shortlist - It's not a Jersey - Direct

Clio Sports '21
Gold - Ney’s Thrift Store - Experience/Activation
Bronze - Ney’s Thrift Store - Experience/Activation

Latin American Design Awards '21
Student Winner - Gnarly Tricks for Under the Sheets - Illustration

CCSP (São Paulo Creative Club) '21
2x Shortlist - Student Competition

New York Festivals '21
Finalist - Ney’s Thrift Store - Outdoor
Finalist - Gnarly Tricks for Under the Sheets - Design
Finalist - It's not a Jersey - Direct
Shortlist - 365 Days of Sports - Branded Content
Shortlist - Call Your Bud - Digital/Mobile
Shortlist - Cyber Bud - Direct/Collateral
Shortlist - Immunizing Deals - Direct/Collateral

Communication Arts '21
Creative Excellence - Ney’s Thrift Store - Advertising

Golden Award of Montreaux '21
Finalist - Ney’s Thrift Store
Finalist - Gnarly Tricks for Under the Sheets

AD Stars '21
Crystal - Ney’s Thrift Store - Experimental