BEAUTY
POSTERS
by Vult, Boticário Group
Science says Brazil is the most genetically diverse country in the world with nearly every single person being mixed-race. That means we come in completely different shapes, sizes and colors.
However, our beauty standarts are heavily influenced by international media. Those reflections are very clear even when you enter beauty salons in favelas with dozens of representations that look nothing like us.
Vult strives for a more accurate representation of our people by turning these women into their very own references.